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Hi, my name is Tim

+ ui/ux design

+ graphic design

+ motion design

+ art direction

PROJECT 01

Sophodes Product
Launch Teaser

Motion Graphics

Photo Editing

Creative Direction

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In a collaboration with the extremely talented clothing designer Sophodes, I created a product Teaser video to be posted on instagram for her target audience. I interviewed Sophodes to get an understanding of the feeling she wanted the ad to provoke. Digital chaos, Anarchy, and Sexuality. The images were edited in Photoshop, and footage was color corrected and further manipulated within the Adobe After Effects. Due to the clients limited understanding of the capabilities of After Effects, I was given full creative freedom to utilize its capabilities to deliver a product that provoked the desired feeling. However, the client did have a clear understanding of the story she wanted to tell as far as the texting introduction and product images.

PROJECT 02

Goodhabit Custom
Product Page

UI/UX

Interation Design

Creative Direction

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Goodhabit is a protective skin product brand that serves to protect clients against harmful blue light in an age of increased screen time. In this assignment, I was tasked with creating an interactive landing page to highlight a single product in a way that accesses a more creative and younger demongraphic. After organizing the product information, and developing copy to evoke direct response, a wireframe was developed and enhanced in Sketch to show the client my visual goal for development.
Once the wireframe and functionality was cleared with the client, I imported the files into Webflow to finalize the web experience where I further animated the page with Javascript and JSON files. Here I optimized the web experience for all interfaces - Desktop (all sizes), Tablet, and Mobile. Be sure to check out the mobile experience!

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PROJECT 03

Sense Custom
Product Page

UI/UX

Interation Design

Creative Direction

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Sense is a technology that monitors your home’s electric use to help you save money, see what’s on or off, and even avoid disaster. By employing an app that give's users access to their electricity usage analytics, users are empowered to cut down on certain outlets and in some cases save hundreds to thousands of dollars a month. In this assignment, I was tasked with creating an interactive landing page to change how the product is explained for less technology-savvy clients. I created iterations of wireframes within Sketch. Once the wireframe and functionality was cleared with the client, I imported the files into Webflow to finalize the web experience. Here I optimized the web experience for all interfaces - Desktop (all sizes), Tablet, and Mobile. Be sure to check out the mobile experience!

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PROJECT 04

Bon Temps Tea Intro

Motion Graphics

Illustration

Creative Direction

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During my contract with Mutesix, I was tasked with developing an introduction video that emanated Bon Temps branding. Bon Temps takes care to source and package their teas in a way that minimizes ignorant business practices, and toxic methods. I worked with the campaign manager and the client to edit the script down to the essential text to communicate the product to the client. Following this, I made a storyboard in illustrator where I created custom vector graphics that I would further manipulate within after effects. The storyboard took several iteration to complete before the client was satisfied with the brands reflection within the animation. In the final steps, I imported the vector files into after effects and added animations to carry the viewer through the brand's story.

PROJECT 05

Highline Wellness
Custom Product Page

UI/UX

Interation Design

Creative Direction

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Highline Wellness is a CBD brand that aims to create modern products for the overworked millennial. In this assignment, I was tasked with creating an interactive landing page to sell older products in need of being cleared out to make room for newer products. After editing all product photos to have a white background and appear to be photographed in the same studio lighting, I created iterations of wireframes within Sketch.
Once the wireframe and functionality was cleared with the client, I imported the files into Webflow to finalize the web experience. Here I optimized the web experience for all interfaces - Desktop (all sizes), Tablet, and Mobile.

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PROJECT 06

Hello Core Intro

Motion Graphics

Photo Editing

Creative Direction

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Hello Core is a technology created to assist users in guided meditation. The client wanted an animation that reflected the elegant and peaceful nature of the product. In addition, the client requested a product/brand outro that could serve to add a kick of professionalism, artistry, and consistency to all of their video assets. The photos were edited in photoshop, the storyboard was assembled and shared in Adobe XD, and finally the animation was compiled in After Effects.

PROJECT 07

Sense Saving Intro

Motion Graphics

Illustration

Creative Direction

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Sense is a product that hides away in your breaker box, using artificial intelligence to carry electricity usage trends seemlessly between your breaker box and your phone allowing you to quickly identify energy-sapping devices and other electric anomalies. This ultimately allows you to save money by identifying and specifically managing this appliances. Sense was having a difficult time visually communicating savings, so the campaign manager, the client, and I, worked together to develop a script and supporting visuals to convey the product's value to the client. After several iterations of the storyboard to fine tune the branding, the vector files were transferred to after effects where this final video was compiles.

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PROJECT 08

De Oro Devices
Start-Up Branding

Branding

Photo Editing

Creative Direction

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During the Start-Up Accelerator Program at Cal Poly, I met the CEO of De Oro Devices who was struggling to visually put together her brand only days before the Start-Up Showcase. To begin, I interviewed the company and gained an understanding of the different brands and branding approaches that they looked up to as potential guidelines for their own brand. Following this, I created a hierarchy of fonts and colors that seemed to evoke their brand image. Following this, I edited images to be in pristine presentation-ready condition and applied the branding guidelines to their entire pitch deck. I carried the visual language that I created into all of their supplemental assets, including a standing poster, flyers, tri-fold, and logo.

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PROJECT 09

Mr. Robot Key Art
Design Competition

Branding

Photo Editing

Creative Direction

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In 2018 I took a brief hiatus from freelance design to pursue competitions and photography. In this competition, designers were tasked with creating commercial brand elements to be displayed in various public areas. As much as I was drawn to the available assets and brand guidelines, I ultimately had never seen the show nor had access to the show. I gathered as much information as I could via YouTube and online forums on the show's personality. Following this I iterated on ideas using various physical mediums (paint pens, water color, pencil etc.). From there the designs were created in Photoshop using the timeline feature for GIFs. I ultimately placed in the top ten of the competition.

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PROJECT 10

Neocharge
Start-Up Branding

Branding

Photo Editing

Creative Direction

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NeoCharge was the brand that initially got me involved and a contract branding coach at Cal Poly's Start-Up Accelerator Program. When I first met with the CEO, he walked me through their idea for a Product Pitch and Presentation that lacked a story as well as eye catching visuals. First we worked with program supervisors to create a poignant story where we iterated on problems points and how to present the solution. When we finalized the script, I sent the team to memorize the presentation with a rough wireframe of the presentation. I created rough branding guidelines to work off of while creating the presentation, where i worked within Photoshop and Illustrator to perfect images and colors. From here, I carried the visual language into the logo, booth, standing poster, flyers, and key visuals.

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PROJECT 11

Select Personal Photography

Branding

Photo Editing

Creative Direction

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In 2018 I took a brief hiatus from freelance design to study photography. Please find a few select pieces from my exploration in the galley.